Tala co-founder Joshua Ward sets out his company’s mission to be commercially successful while having a positive impact on the environment in this movie Dezeen produced for the London lighting brand.

Tala is a British lighting brand based on Vyner Street in east London. Founded in 2013, the company specialises in low-energy LED lighting products that recreate the warm glow of traditional incandescent bulbs.

“Tala was founded by myself, Maxwell Wood and William Symington while we were studying at the University of Edinburgh in 2013,” Ward explains in the movie, which Dezeen filmed for Tala at the brand’s recently opened Tala Studios in London.

“We are focused on the idea that good design can help mitigate climate change.”

Ward says that Tala’s ultimate goal is to “prove the model that you can be commercially successful whilst being net positive for the environment,” which the company has set out to achieve in a number of ways.